The Olay Aisle: P&G & Walmart
The cluttered and chaotic skincare aisle at Wamart was leading to declining sales and empty carts. So we transformed the shelf to simplify her decision and make the shopping experience both pleasurable and inspiring.
Objective
Reverse declining Olay sales by making it easier for her to shop the skincare category.
Insights
While she isn't looking for a premium beauty counter experience, she does want to be inspired when she shops the skincare aisle.
Strategic Creative Territory
Navigation. Education. Inspiration.
Executions
Revamped aisle
