Scott Hispanic Social
To help the Scott brand win with Hispanics, we created culturally relevant social posts in both English and Spanish.
Objective
Help the Scott Brand speak (socially) to Hispanics in a way that culturally resonates with them.
Insights
Everyone uses paper towels and toilet paper. It’s ubiquitous to the extent of being boring. But it’s the context (specific occasions and cultural references) that can be paired with paper products that will resonate with Hispanics. Each post has its own mini insight.
Strategic Creative Territory
Use occasions and cultural cues to create content that speak to Hispanics.
Executions
Super awesome social posts!
