Every woman wants to be beautiful, but sometimes the ideals of beauty seem unattainable. To empower everyday woman to rock their best selves, we helped them identify with a COVERGIRL and make an emotional connection.
Sell in incremental display and increase sales of COVERGIRL mascara at Walmart.
She’s bombarded with mascara claims that all say the same thing, so it’s hard for her to differentiate. She needs an emotional connection, so she can identify with the brand and deselect the right product.
Empower everyday women, so they can find their style and rock their best selves.
Pallet, digital, social, influencer