How do we get moms-to-be to see Walmart as a destination for premium baby products? We build a trendy baby boutique and surprise her with every day low prices.
Help soon-to-be moms and new moms see Walmart as a premium baby destination. (Original ask: promote Pamper Premium line that would be exclusive to Walmart for 3 months.)
Moms don’t see Walmart as a baby destination. To them, Walmart is a functional shopping experience where they can cross off everyday necessities from their list, not where they go to get the best for their bundle of joy.
Surprise! Moms can get the latest, cutest, trendiest baby must-haves without busting their budgets.
Piper & Paxton Baby Boutique pop-up and reveal, Walmart.com landing page, social, mom influencers, celebrity influencer