Found In Miami: GMCVB Social
How do we get travelers to see that there’s more to Miami than beaches, bikinis, and hard-to-get-into parties? We take over the Greater Miami social pages and give them an insider’s look at the people, culture, and tastes of the real Miami.
Objective
Increase tourism to Miami.
Insights
Millennials are looking for an immersive cultural experience when they pick a travel destination. To them, Miami is just about beaches and parties.
Strategic Creative Territory
There’s a lot of depth to Miami. Show the real Miami by showcasing the people, culture, and tastes #FoundInMiami.
Executions
Eye-catching social posts
